Case Study:
Miscellaneous
in this list
Product Design
Design Systems
Prototyping
User Testing
Icon Design
Editorial Design
Visual Identity Design
Print Design
product design: banking app + site
The Visión Bank is one of the biggest banks in Paraguay. In order to revamp all of its digital products, every one of the services the bank offers had to be remapped to make navigating through them as simple as possible.
Image 1: The dashboard is the first screen one sees after logging in. Here, the intention was for the process of knowing your status to be more than just checking numbers, so color-coded sections and live graphics were introduced.
Image 2: When viewing credit cards, a graphic summary showing what exactly constitutes your statement (expenses, cashbacks and fees) made checking this info a little less of an intimidating or surprising experience.
visual identity + icon design
Balancing usability/legibility with character is always key in the projects I do. Even though usability is at the core of everything I do, I also always keep in mind products do should not lose their voice in that process. Picking (and/or creating) the right typefaces, colors, icons and visual elements in projects like Norte (1, 2 and 3), Alfa Centauro (4) and La Consolidada (5) really helped these products and brands stand apart.
editorial + information design
Image 1: For 5 Días, a national finance newspaper, delivering business news in a different way was key: big numbers, emojis and infographics make for a much more attractive alternative than just traditionally presenting news with titles and images. Sharp shapes and a color palette inspired by print business newspapers added extra personality.
Image 2: For Hoy, Paraguay's most popular news site at the time of the project, the layout for their revamped news portal needed to balance what advertisers, readers and journalists wanted to show, and special features like, soccer matches, live video and radio units were designed for the various types of media they produced.
Case Study:
Miscellaneous
in this list
Product Design
Design Systems
Prototyping
User Testing
Icon Design
Editorial Design
Visual Identity Design
Print Design
product design: banking app + site
The Visión Bank is one of the biggest banks in Paraguay. In order to revamp all of its digital products, every one of the services the bank offers had to be remapped to make navigating through them as simple as possible.
Image 1: The dashboard is the first screen one sees after logging in. Here, the intention was for the process of knowing your status to be more than just checking numbers, so color-coded sections and live graphics were introduced.
Image 2: When viewing credit cards, a graphic summary showing what exactly constitutes your statement (expenses, cashbacks and fees) made checking this info a little less of an intimidating or surprising experience.
visual identity + icon design
Balancing usability/legibility with character is always key in the projects I do. Even though usability is at the core of everything I do, I also always keep in mind products do should not lose their voice in that process. Picking (and/or creating) the right typefaces, colors, icons and visual elements in projects like Norte (1, 2 and 3), Alfa Centauro (4) and La Consolidada (5) really helped these products and brands stand apart.
editorial + information design
Image 1: For 5 Días, a national finance newspaper, delivering business news in a different way was key: big numbers, emojis and infographics make for a much more attractive alternative than just traditionally presenting news with titles and images. Sharp shapes and a color palette inspired by print business newspapers added extra personality.
Image 2: For Hoy, Paraguay's most popular news site at the time of the project, the layout for their revamped news portal needed to balance what advertisers, readers and journalists wanted to show, and special features like, soccer matches, live video and radio units were designed for the various types of media they produced.
Case Study:
Miscellaneous
in this list
Product Design
Design Systems
Prototyping
User Testing
Icon Design
Editorial Design
Visual Identity Design
Print Design
product design: banking app + site
The Visión Bank is one of the biggest banks in Paraguay. In order to revamp all of its digital products, every one of the services the bank offers had to be remapped to make navigating through them as simple as possible.
Image 1: The dashboard is the first screen one sees after logging in. Here, the intention was for the process of knowing your status to be more than just checking numbers, so color-coded sections and live graphics were introduced.
Image 2: When viewing credit cards, a graphic summary showing what exactly constitutes your statement (expenses, cashbacks and fees) made checking this info a little less of an intimidating or surprising experience.
visual identity + icon design
Balancing usability/legibility with character is always key in the projects I do. Even though usability is at the core of everything I do, I also always keep in mind products do should not lose their voice in that process. Picking (and/or creating) the right typefaces, colors, icons and visual elements in projects like Norte (1, 2 and 3), Alfa Centauro (4) and La Consolidada (5) really helped these products and brands stand apart.
editorial + information design
Image 1: For 5 Días, a national finance newspaper, delivering business news in a different way was key: big numbers, emojis and infographics make for a much more attractive alternative than just traditionally presenting news with titles and images. Sharp shapes and a color palette inspired by print business newspapers added extra personality.
Image 2: For Hoy, Paraguay's most popular news site at the time of the project, the layout for their revamped news portal needed to balance what advertisers, readers and journalists wanted to show, and special features like, soccer matches, live video and radio units were designed for the various types of media they produced.